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We have come to Bombay to get a good look at India - at least the part of it you can see from a 10th floor room at the Taj Mahal Hotel. Which isn’t much. The air is too dense. Still, we can make out the figures of whole families eating and sleeping on the pavement near the dock.

We have never seen families sleeping on the pavement on Regent Street…nor on 5th Avenue. New York and London are great success stories. Turning the pages here, on the other hand, we read a failure story. It is the story of a people who haven’t got much. The world turned against them, relatively, at the beginning of the Industrial Revolution. But if the world turns long enough, it comes back to where it began. To make a long story short, we’re betting on rotation.

The secret of material success is simple enough. In the beginning there is nothing. In the end, there is much. In between is all the dust and noise of a real economy. Everything and everyone moves - the dirt and raw materials…the bussers and schleppers who carry them, heat them up and hammer them into finished products…the merchants who sell them…and the consumers who use them. The money moves too.

But over time…and space…it must all balance out. For every item produced there must be a consumer. For every surplus, there must be a deficit somewhere else. And for every boom there must be a bust.

Taking a train from Washington DC to New York City, you can look out your window and see the equation fastened to a rusty bridge, over a rusty river in a city of rust. It says “Trenton Makes, the World Takes.” It is a sign that might have been hung on any one of hundreds of bridges in hundreds of different factory towns throughout America and Britain. As a bit of civic promotion, the sign is not completely fraudulent; it is only incomplete. It should have been turned around…probably in the 1970s. That was when Trenton became a taker.

For more than half a century, Trenton pumped out exports…then, it spent almost another half a century getting swamped by them. First, it enjoyed a capital investment boom…and then a capital investment bust, followed by a consumer spending boom…and then a consumer spending bust. Now the rest of the world awaits neither its output nor its orders. It is neither maker nor taker, but a dead-end slum.

Where will Trenton’s next boom come from…or when? No one knows. In the meantime, it must pay for what it already got. America’s post-WWII consumer boom came to an end in 2007. For the first time since 1946, consumer credit is falling. Americans are paying down debt.

Which leaves us looking out our hotel window, wondering…

The best form of government, said Voltaire, is democracy tempered by an occasional assassination. India’s government must be as hard as steel by now. In 1984, the Prime Minister, Indira Gandhi, was assassinated by her Sikh bodyguards. Then, in 1991, her son Rajiv Gandhi was also killed, this time by Tamil Tigers. If we were named Gandhi, we’d go into a less dangerous line of work, like being a test pilot. But Sonia Gandhi, widow of Rajiv and the daughter of an unreconstructed Italian fascist, must like excitement. She was elected president in 1998. Her son is also a politician.

Western investors needed courage to put their money in India. Six out of nine governments since 1980 have been coalitions, several including communists. In 1999, Pakistan invaded the country. In 2007 Maoist rebels attacked police and killed 50 of them. Last year, terrorists set fire to our hotel.

When activists, foreign and domestic, failed to destroy India, nature took a whack at it. A cyclone in 1999 killed 10,000 people. An earthquake in 2001 carried off 30,000. A Tsunami struck in 2004. The next year, monsoons flooded much of the country.

Indian stocks paid off anyway. US stock prices went nowhere over the last 10 years; Bombay stock prices more than tripled. Over the 30 years, from the opening of the stock market to the end of 2009, the investor had a return of 17,000%.

All over the developed world, governments are getting a death grip on their economies, taking control of vital industries and increasing the state’s share of GDP. One of India’s advantages is that its feds have been choking the economy for years; now it is becoming a model of negligence. As a percentage of GDP, India offered only perfunctory stimulus to fight the downturn of 2007-2009.

Now, China overheats. America cools down. And India grows at 7% per year without breaking a sweat.

Wage growth is flat or negative in Trenton; in India hourly earnings double every 10 years. India depends less on exports than any other major developing nation except Brazil. And only the Philippines and Indonesia have less credit as a percentage of GDP.

While much of the rest of the world did it…and then over-did it…India hasn’t done it yet. There are more autos in the US than there are licensed drivers, and two chickens in every pot; India barely has one vehicle per 100 people and barely any pot at all. This is a country where the getting has just begun.

Bill Bonner
for The Daily Reckoning

INSTEAD, IN AMERICA, WE PUT UP WITH THIS:

 

 

ABOUT V-LOCAL

www.v-local.com is an affiliate of iNetGlobal, a Minneapolis-Based Internet Service Provider (ISP) that specializes in internet marketing tools for businesses and merchants who need enhanced internet advertising and marketing exposure.

V-Local is designed for advertisers who desire to “geo target” their market to reach the buyers and search-engine prospects for local and/or niche products and services.

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A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits.

Use this powerful approach when creating your ad copy:

A       -Attention      - Grab target’s  attention

I        -Interest                    -Create curiosity

D       -Detail                         -Provide details

A        -Action                       - Call for action

Create an urgency to act now.  Creating a successful ad will take a great deal of time and effort. You’ll need to write it and re-write it over and over again before you come up with a great ad.  We all know the importance of a powerful headline. However, writing a great headline isn’t as easy as it sounds.  An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.  In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as “the hierarchy of human needs.”

He (Maslow) believes that until a less important need is met there won’t be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) - Human need for physical, emotional and financial security.
Social (Affiliation) - Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect.
Self-actualization - Human need to reach their full potential.

When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers’ emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers’ attention. If your headline doesn’t immediately catch their attention, they’ll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.

How to

“How to Increase Your Sales Up to 500% by Using This One Simple Strategy”

Headlines beginning with ‘how to’ are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with ‘how to’ immediately grabs your potential customers’ attention and forces them to read on.

Question

“Are You Sick and Tired of Working For Someone Else?”

Headlines written in the form of a question are very effective, as they appeal to your potential customers’ emotions. When they read a headline written as a question, they’ll answer the question in their mind. If the question identifies a specific need, want or desire, they’ll read on.

Command

“Double Your Income Within the Next 12 months — Guaranteed!”

A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers’ attention and intrigues them to read on.

News

“Announcing a Brand New Breakthrough in E-Publishing”

News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

Testimonials

“Internet Marketing Exclusive is Pure Genius — Our Sales Have Increased by 40%!”

Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.

Power Words

When writing your headlines, certain words, when combined together, will literally draw your readers’ attention to your ad. Below are of few of these “Power Words” that consistently work.  Breakthrough, Discover, Discovery, Easy, Free, Guaranteed, Hidden, Incredible, Love, Master, Money, New, Powerful, Profits, Proven, Results, Revealed, Scientific, Secret, Shocked, Shocking, Ultimate, Uncovered, You, Your.

According to a Yale University study, the following words are the most powerful words in the English language:  Money, Discovery, Save, Easy, New, Love, Health, Proven, You, Results, Guaranteed, Safety

Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of the most popular subjects include wealth, love, health and safety.  Take your time and try the different formulas according to your needs. Use a combination of the power words and write a headline that sells.  By learning the art of writing headlines that focus on the basic human needs and emotions, you can
increase your sales considerably.

Testing and Tracking Your Strategies

Developing and implementing a strategic marketing plan is an essential part of your success.  However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money.

You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on the strategies that produce results.

When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no ’set in stone’ strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.  Ad Tracking CGI Scripts; LnkinLite

If you’re looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.

Willmaster’s ProLinkz: This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost - $45.00

AdTrackZ: This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost - $47.00

Ad Tracking Services

LinkCounter: A free service that tracks the clickthrough rates of your links. In addition to tracking your links, LinkCounter hides the URL of the link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.

HyperTracker: The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more.

Adminder: An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad.

If you’d rather not use any of the products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:

URL

You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code should look something like this:  http://www.yourdomain.com/?ad1 - - The text after the question mark should identify a specific ad. You can code it however you’d like.  To view your results, you’ll need to look at your log files. Your code will be displayed within your log files beside your URL.

Email

You can track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad. Although you can request that a certain word be placed within the email subject, many times it won’t be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this:  mailto: you@yourdomain.com?subject=ad1

Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you’ll also save yourself a great deal of time and money.

Ezine Advertising

Ezine advertising is one of the most effective forms of advertising used on the Internet. Many ezines sell ad space that may include sponsor ads and/or solo ads. However, solo ads will produce the best results.  Visit the Directory of Ezines for a complete list of publications.

Sponsor Ads

Another great way to promote your products and services is to run sponsor ads in ezines.  Below, is a list of large, highly responsive publications that accept sponsor advertising. Please note, prior to spending any major money, make sure you always test your ads first. A good way to do this is to start out by running an ad in AIM. They offer ad space reasonably priced for just this purpose. Once you have an ad that’s pulling a good response rate, you can then buy a more expensive ad.

Active Internet Marketer (AIM) http://www.inetexchange.com/inet-mailer.html

DEMC E-Magazine http://www.demc.com/Advertise/advertise.html

Web Marketing Today http://www.wilsonweb.com/ads/2-line-ad.htm

BizWeb E-Gazette http://www.bizweb2000.com/ads.htm

Advertising Resources

Clickbank’s Login Page Place your 40 word text ad in front of thousands of ClickBank affiliates for 700.00 per month. This provides massive exposure.

Google Adwords Enables you to manage your own account, with ads sold on a cost-per-impression (CPM) basis. There’s no minimum deposit required. Your ads appear on the right side of the Google search results pages.

Google Adwords Select� Enables you to manage your own account, and with cost-per-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day.

Ezine Advertising.com is the Internet’s Search Engine for Ezine Advertisers. Their database includes Email Newsletters and Discussion Lists that accept sponsorship and/or classified ads.

Google Adwords

If you’re looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.  Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget.  Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.  Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.

It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason — they’re looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.

When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:

Keyword Matching - Shows your ad when a search includes your selected words.

Phrase Matching - Shows your ad when a search includes your selected phrases.

Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.

Negative Keyword Matching - Will not show your ad if a search contains certain words you select.

This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What’s more, you can even target your ads to a specific country or language.

The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you’d like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.

Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears. The advertising rates are as follows:

Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown

The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you’re offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like ’software,’ use a keyword that focuses on a specific software such as ‘FrontPage 2002.’ Or, a little less focused, ‘web design software.’ In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.  When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad’s relevance in the search results, but it will also increase your clickthrough rate.  Once you place your ad, you can easily track your ad’s response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best.

Google AdWords provides Internet marketers with a cost-effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try — you’ll be glad you did.

For further information, visit Google AdWords:  http://adwords.google.com

Harmony Land Development, LLC, is proud to be a representative of the iNetGlobal/V-Local affiliate-team in the Quad Cities area. You can read about Harmony’s “virtual estate” business-line by linking to:  click here

WE BRIDGE THE GAP BETWEEN REAL ESTATE AND VIRTUAL ESTATE

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Harmony’s web-site www.homesquadcities.net has become a leader for Quad Cities internet exposure and search-engine optimization with respect to its high ratings for Quad Cities Home Builders, and Quad Cities Real Estate Developers.  iNetGlobal and its affiliation with services such as V-Local have been key to making this happen.  Success in Real Estate is all about location, location, location.  Great location means exposure, exposure, exposure.  Virtual Estate (your web site) is all about exposure, exposure, exposure –  synonymous with location, location, location.

THAT’S WHAT WE CAN DO FOR YOUR WEB SITE –  GIVE YOU EXPOSURE!

At  www.harmony.inetglobal.com you can sign up FREE and check it out.  (Watch the 3-minute video).  For a more extensive look, go to www.harmony.inetglobal.com/rep and send an email through our auto-responder, or email kwhaugen@aol.com

www.homesquadcities.net provides links to Harmony’s Quad Cities Real Estate Listings with Ruhl Homes and Mel Foster Company, proving effective application of the iNetGlobal internet marketing products.

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Kirk McKinzie (Quad Cities - Davenport, IA) Has This To Say: I actually took the plunge into iNetGlobal and I am really glad that I did. I’ve met a ton of Great People and All of them seem to be earning at a steady pace. Nothing is overnight, it is a slow steady process. You can actually get in for 59.95 starter kit plus 20/month. Then purchase the Adpac/iPoint/iCredit products as you like. 250 or 2000 or whatever.  I wish you would all really take a look at the Products they offer.    www.spacejockey1.inetglobal.com

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Allen Praul (Quad Cities - Bettendorf, IA) says:  I LOVE iNetGlobal!  IF YOU HAVE TO, SELL YOUR CAR AND JOIN!  It is absolutely the best MLM opportunity that I have seen in my entire life, and I have seen plenty!  Not only that, the internet marketing and advertising tools and training are among the best in the business.  V-Local is just one of the myriad of advertising products available.  I joined just over a week ago.  I began using the products from day-one (www.qcads.net).  Already, my FREE WEB SITE is UP!  Each day, I spend some time “tooling it up”, and I am very soon ready to start some SERIOUS Blogging!  As for the opportunity, with iNetGlobal I get paid DAILY!  I started earning from Day-One also.  I know of no other MLM work from home opportunity that does THAT!  Join Now.  www.eekeek.inetglobal.com

Earn Money From Home!

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POWER UP YOUR LOCAL NICHE ADVERTISING

www.harmony.inetglobal.com

With V-Local

563-323-2128  (kwhaugen@aol.com)

We Bridge the Gap between Real Estate and Virtual Estate!  Location = Exposure